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Karel Vredenburg

is Program Director for Design Leadership at IBM. He is responsible for driving the visual and interaction/user experience design of IBM software, hardware, websites, and services, he leads the development of IBM's user experience design processes, methods, and tools and their deployment company-wide, and also IBM's team of design and user experience practitioners. He joined IBM in 1988 after having done graduate studies, research, and teaching at the University of Toronto.

He introduced UCD at IBM in 1993 and assumed his present company-wide role in 1995. He recently published a book entitled "User-Centered Design: An Integrated Approach," co-authored "Constructing Superior Software," and was special issue editor for "Designing the Total User Experience at IBM." He is a member of several international committees and working groups. He is based in Toronto, Canada.